Our 'Get to Know La Mesa' campaign will unleash your connection with La Mesa restaurants, retail stores, parks, hiking trails, and history. This pioneering campaign will rethink our traditional marketing mix by deploying 10 new technologies to help you connect with La Mesa.
Americans have lost connection with their local community over the past few decades. We're committed to reversing this direction and reconnecting local residents with La Mesa restaurants, retail stores, parks, hiking trails, and history. Our mission is to unleash our connection back to Main Street.
Our campaign will target four primary target audiences to build brand awareness and drive revenue to our local businesses.
INTRODUCTION OF NEW TECHNOLOGY
'Get to Know La Mesa' will deploy a series of new technologies to inspire and empower Main Street to lead from the front of technology.
La Mesa was originally inhabited by Native American populations before Spanish colonization. In the 1860s, the land was given to Juan Jose Antonio Estudillo in 1841. During that time, the region was primarily used for agriculture and ranching. A group of early settlers officially incorporated La Mesa in 1912.
The early 1900s transitioned the region into a suburban economy. This urbanization was led by the San Diego and Cuyamaca Railroads built in the late 1800s.
La Mesa was again transformed during World War II. This period provided La Mesa with growing populations and a growing economy.
In recent years, La Mesa focused on maintaining its historical character while embracing modernization. These efforts included the revitalization of the downtown area, improving public spaces, and building community engagement.
Our East County Expo Hall will have the look and feel of a convention hall. The Expo Hall will feature booths, a stage, and so much more.
The East County VR Theatre will provide our community with a VR Environment for forums, training, and presentations.
Our Meeting Rooms will provide organizations with a VR room for employee training, weekly meetings, and sales meetings.
San Diego 4.0 will provide a safe space to learn about restaurants, retail stores, local issues, and political candidates.
Our AR Restaurant Tour will unleash your connection with La Mesa restaurants. These tours provide insights into ingredients, menu choices, and their history.
Our AR Retail Tours will unleash your connection to retail stores. These experiences will provide product information, discounts, and more.
It's time to unleash our connection to local history. Our AR Historical Tours will highlight important dates, buildings, people, and speeches.
Our AR Nature Tours will unleash residents and tourists connection with nature. These experiences will include safety, fitness, and nature information.
Drive over to the San Diego Regional East County Chamber of Commerce. Upon arrival, scan this code for the 'Get to Know El Cajon' AR Tour.
The 'Get to Know La Mesa' AR Tour will unleash your connection with La Mesa restaurants, retail, parks, trails, and history.
The 'Get to Know Satnee' AR Tour will unleash your connection with La Mesa restaurants, retail, parks, trails, and history.
Our mission is Main Street. Head over to East County's Regional Chamber to better understand new local and regional chamber members.
Visit the San Diego Regional East County Chamber of Commerce to learn how to view our AR Experience. Your tour guide will be an AI chamber ambassador.
Our team will create technology stations at San Diego malls. These stations will provide starting points and training to launch your first tours.
San Diego 4.0 will create technology stations at San Diego hotels, resorts, and casinos. These stations will unleash tourist connection with local businesses.
San Diego 4.0 will create technology stations at participating El Cajon gas stations. These technology stations will unleash connection with residents.