Our 'Get to Know Del Mar' campaign will unleash your connection with Del Marrestaurants, retail stores, parks, hiking trails, and history. This pioneering campaign will rethink our traditional marketing mix by deploying 10 new technologies to help you connect with Del Mar.
Americans have lost connection with their local community over the past few decades. We're committed to reversing this direction and reconnecting local residents with Del Mar restaurants, retail stores, parks, hiking trails, and history. Our mission is to unleash our connection back to Main Street.
Our campaign will target four primary target audiences to build brand awareness and drive revenue to our local businesses.
INTRODUCTION OF NEW TECHNOLOGY
Get to Know Del Mar will deploy a series of new technologies to inspire and empower Main Street to lead from the front of technology.
A study by Google determined that immersive 360-degree videos viewed in a VR headset generate 41% more views and engagement than traditional videos. These 360-degree videos provide an interactive experience to increase engagement with potential customers (1).
START YOUR INNOVATION JOURNEY
San Diego 4.0 is committed to inspiring and empowering the next generation of Main Street leaders to embrace change and lead from the front of technology. We'll provide leaders with the education, training, and platforms to thrive in our new economy.
Your journey begins with our blogs.
Our North County Expo Hall will have the look and feel of a convention hall. The Expo Hall will feature booths, a stage, and so much more.
The North County VR Theatre will provide our community with a VR Environment for forums, training, and presentations.
Our Meeting Rooms will provide organizations with a VR room for employee training, weekly meetings, and sales meetings.
San Diego 4.0 will provide a safe space to learn about restaurants, retail stores, local issues, and political candidates.
Our AR Restaurant Tour will unleash your connection with Del Mar restaurants. These tours provide insights into ingredients, menu choices, and their history.
Our AR Retail Tours will unleash your connection to retail stores. These experiences will provide product information, discounts, and more.
It's time to unleash our connection to local history. Our AR Historical Tours will highlight important dates, buildings, people, and speeches.
Our AR Nature Tours will unleash residents and tourists connection with nature. These experiences will include safety, fitness, and nature information.
Visit the San Diego Regional East County Chamber of Commerce to learn how to view our AR Experience. Your tour guide will be an AI chamber ambassador.
Our team will create technology stations at San Diego malls. These stations will provide starting points and training to launch your first tours.
San Diego 4.0 will create technology stations at San Diego hotels, resorts, and casinos. These stations will unleash tourist connection with local businesses.
San Diego 4.0 will create technology stations at participating Del Mar gas stations. These technology stations will unleash connection with residents.