SAN DIEGO 4.0
250 YEARS OF MAIN STREET INNOVATION
SAN DIEGO 4.0
250 YEARS OF MAIN STREET INNOVATION
MAIN STREET LEADING THE WAY FORWARD
THE FUTURE OF MAIN STREET
San Diego 4.0 campaigns deepen the emotional connection to Main Street businesses, history, and hiking trails. Our four types of Virtual Reality (VR) allow a tourist to plan their trip to a local community by exploring a mall or previewing a hotel’s amenities. These immersive experiences provide visitors with the opportunity to make better dining and retail choices. Our Augmented Reality (AR) campaigns guide residents and tourists on a fun, interactive experience that connects them with local history, menus, or the latest shopping deals. Breezy, our AI avatar mascot, improves retail navigation and takes your restaurant orders during peak hours. Our interactive, delivery, and cleaning robots improve the customer experience and employee morale. Our mission is to deploy new tools to unleash your connection to Main Street.
WORKING TOGETHER TO RETHINK WHAT'S POSSIBLE
San Diego 4.0 honors the past while stepping boldly into the future. Local VR For Good projects create hundreds of immersive 360-degree nature videos to support lonely and isolated seniors by restoring connection, memory, and dignity.
Local History Projects add dimension and depth by transforming forgotten archives and historic sites into interactive learning experiences. Through AR walking trails, digital displays, and family-friendly, ready-for-the-future workshops, residents can explore how Main Street evolved and begin to see how past innovations can guide the next generation.
The Fallen Heroes initiative honors local service members by bringing their stories to life through Augmented Reality campaigns and VR Worlds. Families and students can view photos, explore narratives, and visit virtual memorials that help bridge generations while inspiring gratitude and understanding.
The Black Innovators campaign spotlights African American changemakers from San Diego’s history. Through school partnerships, digital exhibits, and community murals, it ensures their stories are visible and valued, not hidden or overlooked.
Together, these four campaigns help reimagine Main Street as a connected, ready-for-the-future place.
Empathy as Innovation
Passing the Torch to the Next Generation
Honoring Our Fallen Heroes
San Diego 4.0 VR for Good connects technology and humanity through immersive VR experiences that educate, heal, and unite communities while preserving heritage and inspiring empathy for a more connected future.
Honoring Our Fallen Heroes
Passing the Torch to the Next Generation
Honoring Our Fallen Heroes
The San Diego 4.0 Fallen Heroes Project honors those who gave everything for freedom by uniting families, history, and technology through immersive VR and AR stories that keep their courage alive for generations.
Passing the Torch to the Next Generation
Passing the Torch to the Next Generation
Passing the Torch to the Next Generation
The San Diego 4.0 Black Innovators Project celebrates generations of visionary leaders, blending history, technology, and heritage to honor the innovation that continues to shape Main Street’s future.
Start Your Innovation Race
Passing the Torch to the Next Generation
Passing the Torch to the Next Generation
San Diego 4.0 launches the climber’s journey by blending local history with emerging technology, fueling curiosity, teamwork, and bold ideas that shape the next generation of Main Street innovators.
San Diego 1.0 (1750-1830)
San Diego 4.0 (Future of Main Street)
San Diego 1.0 (1750-1830)
San Diego 1.0 saw Indigenous ingenuity meet Spanish colonial systems, blending traditional land stewardship with early agricultural, ranching, and mission-driven trades during the dawn of industrial change.
San Diego 2.0 (1870-1914)
San Diego 4.0 (Future of Main Street)
San Diego 1.0 (1750-1830)
The Rise of Cities expanded trade, citrus booms, civic institutions rose, electricity arrived, immigrant labor shaped growth, and early tourism fueled a modernizing coastal frontier during the Second Industrial Revolution.
San Diego 3.0 (1950-2024)
San Diego 4.0 (Future of Main Street)
San Diego 4.0 (Future of Main Street)
San Diego 2.0 reflects the postwar transformation into a modern region as suburbs expanded, freeways connected, aerospace and biotech grew, universities flourished, and technology reshaped coastal life.
San Diego 4.0 (Future of Main Street)
San Diego 4.0 (Future of Main Street)
San Diego 4.0 (Future of Main Street)
San Diego 4.0 blends heritage with cutting-edge tech, turning Main Streets into connected hubs powered by VR, AR, AI, and robotics, reshaping community life in the Fourth Industrial Revolution.